Why Companies Can't Get It Right: Failing to Profitably Predict
In this time of extreme competition and never-satisfied satisfied
customers, it is critical that companies eradicate the attitude
of “We know what our customers want—we told them so!” Companies
must set aside their pride in their own accomplishments and find
out what pain the customers are feeling and what it would take
to profitably solve this pain. This article describes how companies
can adopt this new attitude and gain business-critical customer
insight to realize increased sales effectiveness; create more
clearly defined and successful customer centric products, and
increase revenue and profits over the long term.
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The Swiss Army™ Knife of Marketing: Demand Oriented Pricing
This article describes a simple technique that solidifies customer
relationships, enhances competitive analyses, influences development
timelines, and aids in organizational analyses and provides key
messages for branding, positioning and other marketing efforts.
Oh, and it also provides a very accurate price for your products
and services—one that maximizes revenue while leaving nothing
additional on the table. Download
PDF File Now.