True Competitive Advantage: Customer Insight
In this one day seminar you will learn how in-depth customer understanding
is fast becoming the only truly sustainable competitive advantage.
Success is driven by knowing your customers better perhaps than
they even know themselves.
Demand Chain Management
Curtis N. Bingham examines the Demand Chain, the customer-facing
corollary to the Supply Chain. In this one day course, some of
the things you will learn include understanding the overall value
chain and, understanding the limitations of a traditional supply