This seminar examines the Demand Chain, the customer-facing corollary to the Supply Chain. The Demand Chain is an umbrella philosophy that places customers at the center and focuses all business activities on developing long-term relationships with customers by proactively creating and delivering solutions that profitably meet continually evolving customer needs. Companies focusing on the Demand Chain focus on growth potential rather than costs, know their customers better than anyone else--perhaps even themselves--and integrate their thoughts, attitudes, needs, and desires into everything they do. The also adapt to meet customers need and desires by building and delivering solutions to actual customer "pain" rather than perceived desires.

This new approach emphasizes understanding and serving individual customer needs to create and sustain profitable competitive advantage. The seminar presents methods for customer sensing and interpreting customer feedback; and discusses strategic customer-centric product and service development. It examines contemporary software solutions to enable effective and personalized marketing, sales, and customer retention activities in the Information Age. In addition the seminar covers organizational structures within the Demand Chain.

The primary objectives of the seminar are to help participants do the following:

• Understand the overall value chain of the firm
• Understand the limitations of a traditional supply chain focus
• Obtain hands-on experience in customer sensing, aggregating and interpreting customer feedback, and incorporating customer “pain” into product/service solutions
• Understand customer relationship management as an umbrella process, independent of technology
• Explore leading marketing and CRM processes to acquire new and nurture existing customers to achieve greater share of wallet and decrease costs
• Become aware of organizational considerations and structures required to support building and maintenance of profitable long-term customer relationships.
• Become conversant in available technological solutions for optimizing demand chain activities and ensuring consistent, 2-way customer communications

To learn more about this seminar, send email to seminars@predictiveconsulting.com