Predictive Consulting Group — CustomerDemand Newsletter discussing Managing the Demand Chain & Gathering Customer Insight to Grow Revenue

Curtis Bingham Personally Presents 3 Essential Steps to Dramatically Grow Profit Even in Difficult Times...
Attracting, Investing in, & Keeping Only the Best Clients

A Special FREE Teleseminar Presented by
Curtis Bingham of The Predictive Consulting Group

March 25, 1 PM EST

Whether or not you believe the dire economic predictions of current presidential candidates, the challenge remains: How do you continue to grow profits despite an economic downturn or significantly increased competition?

One of the biggest challenges that small businesses face is that they treat all customers and prospects the same, much to their detriment. One of my clients found that 20% of his clients generated 80% of his revenues. Research in the manufacturing industry found that as much as 220% of profits were generated by 20% of customers. The remaining 80% of customers may actually be a drain on profits. How can you more heavily invest in your best customers and provide the rest with an acceptable (and profitable) level of service without losing them?

During the teleseminar, you'll learn how to:

Determine which customers you need to invest more in.
X-Ray your best customers' brains (figuratively, of course!) to find out exactly why they buy and what it takes to get them to buy more.
Minimize your investment in your least profitable customers - or even consider letting them go.

Curtis will share case studies and anecdotes drawn from his 15 years of consulting to some of the world's largest and most successful companies, including Microsoft, Intuit, McGraw-Hill, and others.

Here are the Details:

About Curtis N. Bingham

The teleseminar will last approximately 60 minutes.

There are only 100 seats available. Based on feedback we’ve been receiving from people we’ve told about it, these seats won’t last long.

The seminar is free.

Dial-in instructions will be sent to you upon registration.

If you want to attract and retain more of your best customers—and make more money from each of them, you owe it to yourself and your customers to make sure you register for this conference!

Curtis N. Bingham Curtis is a Customer Strategist and President of the Predictive Consulting Group. He is a renowned speaker, author, and consultant with more than15 years of experience in gathering customer insight & translating it into actionable, business-critical activities that yield results. One of his customers called him the “Human X-Ray” because he is able to X-Ray customers’ heads, peering inside to found out what makes them tick—to find out what they need, want, and are willing to pay for!

He has published more than 30 articles on customer strategy, discovering customer value, customer-centric growth and Chief Customer Officers (CCOs). In addition, he is the author of the forthcoming book The Rise of the Chief Customer Officer: Treating Customers as Assets Rather Than Liabilities.

He taught MBA courses in Demand Chain Management at Bentley College and has served on the Executive Board of the New England Chapter of the Institute of Management Consultants (IMCNE). He holds an MBA from Lehigh University and a Master's degree in Computer Science from Brigham Young University.

He has worked with customers large and small around the world to help them create customer strategies. Most notably, he has:

Increased revenue by ~15 million dollars for a division of McGraw-Hill
Helped Intuit (makers of QuickBooks & Quicken software) increase their revenue by 16 million dollars each year
Minimized competition and customer defections for Cardinal Health (#19 on the Fortune 500 list)
Increased billing rates by 135%, number of customers by 30%, and per-account revenue by 90% for a small IT consulting firm
Created marketing strategy and segment-specific web- and print-based marketing collateral supporting the launch of a $50 million product of an aerospace and automotive supplier

Name*
Email*
Company*
Work phone
Address1*
Address2
City*
State*
Zip*
What is your greatest challenge in acquiring and retaining customers?
Special value code:

Items marked with * are required for registration.

We hate spam and those who send it. Your email address will NEVER be sold, traded, or otherwise abused. Doing so would be contrary to those relationship principles we hold dear and inviolate.